Latest Food and Beverage Releases Put New Spin on Familiar Favorites

Mixing Up Pasta Night

Campbell Soup Company is introducing a new line to Prego Creamy Pesto with three new products: Creamy Basil Pesto, Creamy Roasted Garlic Pesto and Creamy Parmesan Pesto.

The Prego Creamy Pesto sauces aim to bring more variety to the Italian aisle dominated by red sauce. The new Creamy Pesto sauces combine the creaminess of Alfredo with the bright, herby taste of pesto and are made with real basil and fresh cream. Prego said they pair with classic spaghetti and ravioli, as well as inspire new ways to enhance vegetables, pizza, poultry, seafood, sandwiches and more.

“Pesto is seeing the largest amount of growth within the Italian sauce category and yet is the smallest segment,” said Caitlin Votava, director of marketing at Prego. “We’ve seen that everyone is craving more meal inspiration with new flavors, so we created Creamy Pesto sauces with a vision to elevate more than just pasta while keeping weeknight dinners easy and flavorful.”

Fruity Thirst-Quenchers

Welch’s announced the launch of Welch’s Grape’ade, a new juice beverage made with Niagara green grapes and no added sugar for a balance of real fruit flavor and refreshment.

Grape’ade is available in on-the-go 16-ounce bottles, free from artificial colors and sweeteners, and is offered in three flavors: strawberry, mango and green grape. Each Grape’ade variety contains real fruit juice and half the sugar of other ’ades, according to Welch’s.

“The Welch’s innovation team has crafted an entirely new ’ade experience, leveraging our unparalleled expertise at capturing the crisp, tart taste of Niagara green grapes bottled within hours of picking off the vine to deliver an intensely refreshing twist on the traditional flavor,” said Chris Kwiat, vice president of marketing communication and innovation at Welch’s. “Grape’ade embodies our commitment to providing delicious, high-quality products that cater to evolving and diverse consumer preferences, even if it means creating an entirely new type of beverage to meet their needs.”

A marketing campaign is supporting the launch: “Got the Quenchies? Grab a Grape’ade.” Welch’s said “Quenchies” encapsulates the craving for refreshing hydration.

Grape’ade is available at retailers in the Southeast U.S. region, with plans to roll out nationally in early 2025.

Kicking up the Spice

Takis announced the latest addition to its popular rolled chip snack lineup with the debut of Takis Cobra.

Embracing the intensity of a cobra, according to Takis, this spicy Worcestershire sauce-flavored chip features a powerful strike of flavor rolled into each bite. Takis Cobra is available in the 9.9-ounce sharing size sold exclusively at Kroger and in the 3.25-ounce individual size at 7-Eleven.

“We’re always looking for ways to celebrate the innovative, trailblazing energy of our fans, and we’re taking it up a notch with the debut of a unique, fierce flavor from Takis Cobra,” said Sandra Kirkpatrick, senior marketing director for Takis. “Our fans crave the latest and greatest flavors, so we’re excited to introduce something unlike anything else in today’s snack market.”

As part of its continued partnership with international recycling company TerraCycle, all Takis Cobra packaging can be recycled via TerraCycle.

Limited-Edition Tang

Goldfish, the cheesy, fish-shaped cracker, is introducing a new limited-edition Goldfish Spicy Dill Pickle cracker. The new flavor is a balance of tangy dill pickle with the spicy kick of red chili peppers on Goldfish Original crackers.

“Fan passion for new Goldfish flavors is a constant source of inspiration for us,” said Janda Lukin, senior vice president and chief marketing officer of Campbell’s Snacks. “Overwhelming demand on social media and even a petition for a pickle flavor fueled the creation of our new Spicy Dill Pickle cracker.”

With more than 300 million pickle related posts on TikTok and 53 million Americans requesting extra spice according to Grubhub, Goldfish Spicy Dill Pickle flavor crackers combine flavor and fandom with its latest limited-edition cracker. Spicy Dill Pickle joins a line of limited offerings, including Goldfish Old Bay seasoned crackers, Goldfish Hello Kitty strawberry shortcake-flavored grahams, Goldfish Elf maple syrup-flavored grahams and more.