Dave's Gourmet Helps Pink Sauce Land at Retail

Editor's Note: QA advisory board member and frequent contributor Darin Detwiler filled us in on his thoughts on TikTok's pink sauce at IAFP last year. Watch it here.

DALLAS — Dave's Gourmet has partnered with a young entrepreneur to help bring her vision from TikTok to the commercial market. Chef Pii, the creator of Pink Sauce and a popular social media influencer, attempted to launch her creation to a wanting public, selling out of her initial stock in days. However, a lack of commercial food production knowledge led to significant obstacles. Production was paused, leaving a lot of customers waiting for their product with no immediate solution to satisfy the overwhelming demand for her Pink Sauce this past summer. 

Dave's Gourmet discovered this situation soon after Pink Sauce went viral on social media and decided to offer their help and expertise. Chef Pii and Dave's Gourmet entered into an exclusive partnership whereby Dave's Gourmet assumed responsibility as the exclusive supplier and distributor of Pink Sauce. Dave's Gourmet is producing Pink Sauce on a commercial scale under the required food safety manufacturing guidelines as well as selling the product through retail, foodservice and e-commerce channels in the U.S. and other countries. Chef Pii continues to drive social media and other aspects of Pink Sauce. 

Walmart is the exclusive retailer to carry Pink Sauce until July 2023. It will be available in over 4,300 Walmart store locations and on www.walmart.com in mid-January. Consumers can now purchase a Vegan and Gluten-Free version of the sensational sauce that Chef Pii had developed in her Miami kitchen. The sauce is manufactured under FDA guidelines in an SQF-certified facility and is shelf-stable. Pink Sauce can be found at the Walmart location nearest to you, please check availability at https://davesgourmet.com/pages/store-locator.

Since its launch, Pink Sauce and Chef Pii have been featured in many prominent media sources, including Forbes, Fortune, Newsweek, Entrepreneur, USA Today, Fast Company, Rolling Stone, NY Post, The Guardian, Washington Post, The Economist, People Magazine, NBC News, Time Magazine and many others. Chef Pii's social media accounts have amassed over 154 million video views on TikTok, nearly 2 million video views on Instagram, and #pinksauce has over a half billion views on TikTok. Popular social media influencers have posted their own Pink Sauce reviews. You can find more details on Chef Pii and her unique Pink Sauce on www.pinksauce.com and subscribe for updates. 

Walmart will also carry several of Dave's Gourmet's other products that will be launching in select Walmart stores and online in early 2023, including Dave's Gourmet Pasta Sauces and Creamy Hot Sauces. Many of Dave's Gourmet Pasta Sauces are vegan and gluten-free. All of Dave's Gourmet Creamy Hot Sauces are low-sodium, low-calorie, gluten-free, and vegan. Each flavor is versatile making the entire creamy hot sauce line the perfect choice for any meal of the day.