Hershey Celebrates International Women's Day with Limited Edition Chocolate Bars

HERSHEY, Pa. — The Hershey Company announced its 2024 celebration of International Women's Day (March 8) and Women's History Month with limited-edition Hershey's SHE bars highlighting the impact of women and girls everywhere.  

"Hershey continues its long-standing tradition of celebrating the women of today and the generations of tomorrow as we kick off Women's History Month," said Katie DeCapria, brand manager, Hershey's. "Empowering and advancing women is central to our value of togetherness and a critical component for our long-term success. By highlighting SHE in the center of our iconic Hershey's bar, we hope to spark meaningful connection and help people celebrate the women who inspire us and make a difference in our daily lives." 

This is the fourth year the Hershey's brand has released its limited-edition SHE bars. This year, Hershey's brand will celebrate “her for who she is” by highlighting more than 200 adjectives on the iconic chocolate bar that describe the powerful, reliable and brilliant women who surround us. 

The SHE bars are created in partnership with Girls on the Run, a U.S.-based nonprofit dedicated to creating a world where every girl knows and activates her limitless potential.

"Girls on the Run is honored to continue our impactful partnership with Hershey's," said Elizabeth Kunz, CEO, Girls on the Run International. "Our logo on the SHE bar exemplifies our vital mission, raising awareness and celebrating the diverse attributes of women and girls. By investing in Girls on the Run, Hershey's inspires girls everywhere to pave courageous and authentic paths to boldly pursue their dreams." 

Hershey's partnership with Girls on the Run extends beyond the bars. The company said it will also donate to Girls on the Run so more women and girls can be part of its programs locally and nationally. Many Hershey employees volunteer as coaches for the organization throughout the year.  

Consumers can scan the QR on the back of limited-edition Hershey's SHE bars to learn more about the joint mission of celebrating all women and girls. 

Internationally, Hershey continues to engage fans with the award-winning #HerSHE and #HERforSHE International Women's Day campaigns. Originating in Brazil in 2020, this year, consumers in the Asia-Pacific region, Brazil/Latin America, Canada, India and the Middle East will join in the celebration. Each region will shine its own light on the impact of women in communities around the world.  

Participating international regions are partnering with Girl Up, a nonprofit that advances girls' skills, rights and leadership opportunities to amplify the voices of girls and youth making a difference.  

"Girl Up is thrilled to partner with The Hershey Company in celebrating International Women's Day and Women's History Month," said Melissa Kilby, CEO, Girl Up. "This collaboration represents a powerful commitment to recognizing the invaluable contributions of women and girls worldwide. At Girl Up, we believe in the limitless potential of every young person to be a force for change, and through our partnership with Hershey's, we can further encourage and support our transformative youth leaders to drive progress. Together with Hershey's, Girl Up is building a more inclusive and equitable world for all of us." 

To inspire more moments of goodness throughout Women's History Month, Hershey's digital bars provide an additional way to spotlight women who make a difference. The downloadable stickers are available on GIPHY or through the Instagram Sticker feature by searching "HersheysSHE." 

Follow Hershey on social and visit the company's thought leadership blog throughout the month of March for spotlights on women making a difference at Hershey.