California Walnuts
FOLSOM, Calif. — As Americans across the country are returning to a sense of normalcy, there are many long-term changes and habits that are here to stay. A new survey of 1,005 people, conducted by California Walnuts in May in partnership with Kelton Global, explores snacking behaviors and how snacking habits have shifted due to the pandemic.
Close to one in three (32%), or more than 76 million U.S. snackers have found comfort in their favorite snacks during the pandemic. This is similar to the 35% who felt the same while sheltering in place according to a similar study conducted in May 2020. However, compared to a year ago, more Americans are trying to eat healthier snacks (32% vs. 25%). Americans are placing an emphasis on how their eating habits are impacting their health and prioritizing healthier snack options.
Several themes emerged from the survey in relation to consumers' shifts in concern for healthy snacking choices:
- Satiety and Weight Management: Three in 10 (30%) snackers admit that their snacking behavior during the pandemic has made them gain weight, which is consistent with the 31% who felt the same at this time last year. Snacking is not declining, but snacks that keep you fuller, longer can help control weight gain. Many snackers, in fact more than half (56%), expressed the main benefit they are seeking from snacks is to help control hunger between meals.
- Energy and Mood Boosting Choices: Consumers are choosing snacks based on the belief that what they eat impacts the way they feel. Because of that, they are choosing snacks based on qualities such as boosting energy levels (55%) and enhancing their mood (45%).
- Brain Function Focus: Brain function is also a concern, with 38% of consumers choosing their snacks based on their ability to improve cognitive function. In fact, 22% — or nearly 53 million — of snackers seek out options that have positive impact on their brain health, specifically improving their memory and concentration.
- Flavor and Texture Spotlight: The survey insights indicate that Americans may be seeking out healthier options, but their focus on snacks that deliver on great taste and texture remains important. When it comes to texture, 42% are looking for crunchy snacks. And people remain divided (50/50) with a preference for sweet or salty.
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