Primera Introduces LX500 Color Label Printer

Primera Technology, a Plymouth, Minn.-based manufacturer of specialty printers, has introduced a new LX500 Color Label Printer. It is Primera’s newest and most affordable desktop color label and tag printer with a high-yield, tri-color ink cartridge to keep cost per label low, the company said. Fast print speeds and an optional built-in guillotine-style cutter also allow users to quickly and easily print and cut their short-run labels. In addition, LX500 has a lower MSRP price than the LX400 printer which it replaced and is up to 270% faster on labels printed with comparable print quality. LX500’s MSRP price is $1295 while the LX400 was priced $200 higher, at $1495.

“Start-ups and other small businesses quickly realize that their labels must look professional. With LX500 they can produce labels that look as good as, or even better, than large, national branded products,” said Mark D. Strobel, Primera’s vice president of sales and marketing. “With more than two and a half times the print speed, even better print quality than the previous model and at $200 less MSRP, LX500 is a compelling choice for any business that needs to produce stunning, full-color labels on-demand.”

Typical applications include product labels for coffee, wine, bakery, confectionary, meat, cheese and hundreds of other specialty and gourmet foods. LX500 also accepts tag stock that can be cut with the optional built-in cutter, making it ideal for producing visitor, convention and meeting badges. LX500 can also be used for private labeling, test marketing, pre-press proofing and retail shelf labeling.

Printer drivers are included for Windows 7/8/10, along with Bartender Ultralite Software (for Windows) to format label designs, add barcodes, QR codes, etc. Most other popular graphic design programs for Windows can be used to design and print labels. A Mac driver is currently under development and will be available soon.

Qualified substrates include many different inkjet label materials, including Primera’s exclusive Tuffcoat Extreme white and clear polyester and white BOPP. Paper labels are also available in high-gloss and matte finishes. LX500 is priced at $1295 (MSRP) and LX500c (with cutter) is priced at $1395 (MSRP) in the USA and Canada. It is available from Primera’s resellers and distributors worldwide. Complete product details are available at www.primera.com.