Heinz First in Food Processor Customer Satisfaction for 11th Year Running

H.J. Heinz Company ranked first in overall customer satisfaction among food processing companies for the 11th consecutive year in the American Customer Satisfaction Index (ACSI), released this week.

Heinz led all food processing companies with an overall customer satisfaction score of 88, which also measures the company’s performance in categories including quality, value, consumer loyalty and consumer expectations. Heinz’s score was seven points higher than the industry average, an increase of one point from a year ago.

The ACSI scores and rankings are based on customer evaluations of the quality of products and services available to household consumers in the United States. Heinz has held the ACSI’s number-one ranking among food manufacturers since 2000.

“The fact that Heinz has ranked among the highest scoring of all companies in the ACSI is a testament to its longstanding ability to match a variety of high quality products to the personal tastes and preferences of its customers,” said Claes Fornell, professor at the University of Michigan’s Ross School of Business and founder of the American Customer Satisfaction Index.

First published in October 1994, the ACSI is a national economic indicator of customer evaluations of the quality of products and services available to household consumers in the U.S. and produced by both domestic and foreign firms with substantial U.S. market shares. ACSI reports scores on a 0-100 scale at the national level and produces indexes for 10 economic sectors, 45 industries (including e-commerce and e-business), and more than 225 companies and federal or local government agencies. In addition to the company-level satisfaction scores, ACSI produces scores for the causes and consequences of customer satisfaction and their relationships. The measured companies, industries and sectors are broadly representative of the U.S. economy serving American households.