Wholechain Selects Algorand as New Blockchain Provider to Improve Supply Chain Visibility

SINGAPORE and BLOOMFIELD HILLS, Mich. — Wholechain, the blockchain-based traceability solution built to enable trust, coordination, and transparency in fragmented supply chains, announced a partnership with the Algorand Foundation, whose mission is to grow the ecosystem of Algorand, the carbon-negative Layer 1 blockchain invented by Turing Award winner and MIT professor Silvio Micali.

Currently, many supply chain operations remain opaque across industry verticals. MIT Sloan has found that 81 percent of companies do not have full visibility into their supply chains, and 54 percent have no visibility at all. Consumers, retailers, and auditors are unable to easily verify claims about sustainable, ethical, and responsible sourcing. This hurts sellers; 94 percent of consumers are more likely to be loyal to a brand that offers complete supply chain transparency. For distributors, supply chain management remains arduous and costly. The UN Food and Agriculture Organization (FAO) reports that supply chains cause 40 percent of food waste in North America.

Wholechain and Algorand are stepping into the gap with blockchain-enabled traceability without the carbon footprint historically associated with blockchain. The solution enables businesses to trace products to their origins, have visibility into every step along the way, and verify claims made about those products. In this partnership, Algorand will be the default blockchain for Wholechain's updated offering (Version 4), which features an improved user experience.

"It is extremely important to Wholechain and our customers that we partner with a blockchain that is scalable, reliable, and secure, with a minimal carbon footprint," said Jayson Berryhill, Co-Founder of Wholechain. "The choice of Algorand as our go-forward partner for our newest release was a no-brainer. Beyond its clear technical advantages, the fact that Algorand is mission-aligned with regard to environmental responsibility made the choice clear. We are grateful to the Algorand Foundation for their partnership and collaboration, and we are excited for the roadmap of innovations we will deliver for global supply chains."

"We're passionate about Wholechain's mission because, as the pandemic clearly demonstrated, the world desperately needs well-functioning and efficient supply chains," said Matt Keller, Director of Impact and Inclusion at the Algorand Foundation. "We look forward to the day when everyone, including major humanitarian organizations, large consumer brands, and small-holder farmers, can trace agricultural products up and down the supply chain, building trust in the market and empowering both consumers and growers."

Wholechain's team will transition existing customers to the new version starting in early September. Wholechain meets GS1 data standards such as EPCIS and industry standards like the Global Dialogue on Seafood Traceability, which enables end-to-end data sharing across supply chains. Robust APIs have also been added for integrations within customers' enterprises.