Aquamar Unveils Line of Ready-to-Eat Seafood Tenders

RANCHO CUCAMONGA, Calif. — Aquamar, a producer of seafood products, is introducing Seafood Tenders, a new product offering that the company said is the only fully-cooked, refrigerated product of its kind in the category. Available in four varieties — smoked salmon, cod, crab and smoked haddock — Aquamar Seafood Tenders are wild-caught, delicious and versatile, according to the company.

With the launch of this approachable line of premium, ready-to-eat Seafood Tenders, Aquamar said it is giving seafood lovers what they want — delicious, healthy protein that is affordable and can be easily prepared and enjoyed at home. Aquamar Seafood Tenders contain no bones and are an easy protein add-on for any dish. This offering allows retailers the opportunity to provide an easy solution to meet consumer interest in eating more seafood, Aquamar said.

"The launch of Aquamar Seafood Tenders is our latest value-added seafood offering where both retailers and consumers will benefit," said Daryl Gormley, CEO, Aquamar, Inc. "At Aquamar, we believe everyone should have access to healthy, high-quality protein, and our focus is on premium, ready-to-eat seafood solutions that are both affordable and convenient to prepare. For retailers, easy-to-prepare seafood options are worth an estimated additional $8 billion per year, and this innovative new line means adding significantly to their share-of-wallet."

As Aquamar expands beyond surimi into a producer of premium seafood, the company is aligning with heightened consumer interest in sustainability. All Aquamar products, including the Seafood Tenders, are 100 percent wild-caught in an environmentally sustainable way. The company said it sources the highest quality ingredients possible from fisheries that are as committed to quality and sustainability as they are.

To help raise consumer awareness and drive purchase, Aquamar has both high-impact marketing and merchandising with end-to-end sales support to help retailers. Along with advertising and purchase incentives, the company said it has impactful in-store merchandising and an industry-first seafood department training program for all retailers.